Analytics, personalisation and marketing automation — including practical guidance on AI-driven change.
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Implement analytics from scratch or strengthen an existing setup
Reporting, dashboards and data visualisation
Tag management, data layer concepts, QA and W3C-aligned best practices
Hands-on training for admins and report users
Integration of third-party marketing and measurement tools
Advise on how AI changes measurement, insight and decision-making
Design, run and evaluate experiments
Evidence-based improvements to conversion and UX
Integrate AI-driven variants where results can be measured properly
Relevant experiences based on behavioural data and segments
AI-assisted predictions with clear control over automation
Stronger engagement and conversion through tailored content
Orchestrate journeys with segmentation, triggers and automated workflows
Nurture leads with relevant offers and information across channels
Advise on where generative and predictive AI genuinely improves outcomes
More efficient marketing processes and measurable conversion impact
Consent and cookie management platforms
Online surveys and feedback programmes
Website auditing and testing automation
Hands-on trainings for your teams