webalyse

Experts in

Digital Analytics — Personalisation — Marketing Automation

We help organisations adopt AI in analytics, personalisation and marketing — carefully, practically, and with governance in mind.

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What we do

Digital Analytics

From requirements and tracking design through implementation to dashboards and reporting — including how AI changes measurement, insight and decision-making.

A/B Testing

Design, run and evaluate experiments to improve conversion — and integrate AI-driven variants where they can be measured properly.

Personalisation

Deliver relevant experiences using behavioural data, segments and AI-assisted predictions — with clear control over where automation adds value.

Marketing Automation

Orchestrate journeys across channels with segmentation, triggers and automation — and advise on where generative and predictive AI genuinely improves outcomes.

Other Services

Consent management, tag governance and related consulting around your analytics stack.

Channels feeding a customer data platform: Social, CRM, Advertising, Web, Mobile and PoS — connected to profile attributes (name, company, title, location, activity, IP address, mobile ID) and marketing touchpoints (print, digital, mobile, video, events, content marketing, thought leadership).

Enterprise teams need a consistent view of the customer to deliver relevant experiences across channels — often in real time and at scale. That depends less on yet another tool, and more on reliable first-party data.

Customer data platforms bring that data together into actionable profiles for personalisation and marketing orchestration. We help organisations design, implement and operate these capabilities on the Adobe Experience Cloud — and prepare customer data so AI-supported personalisation and automation can be used responsibly.

Why webalyse?

10+ years of Experience

Adobe Experience Cloud specialists since 2009 — from analytics to activation.

A Tailored Approach

We support focused work packages or full end-to-end delivery, based on your priorities.

Global Solutions

Multi-market and cross-channel setups with consistent data, governance and reporting.

Exclusive Partnerships

Selected technology and delivery partners so we can cover complex Adobe programmes end to end.

Flexibility

We help you navigate AI-driven change: advise on opportunities and limits, adapt delivery, and fold new capabilities into day-to-day analytics and marketing work.

Certified Consultants

Adobe-certified consultants with hands-on Experience Cloud delivery — and practical guidance on applying AI within those platforms.

Exclusive partnerships

eggs unimedia

eggs unimedia is our joint venture partner for Adobe Experience Cloud projects — from digital experience platforms and AEM to analytics, personalisation and marketing automation.